Social Media management

ECCO Leather - Social Media
From the end of 2023 onwards, I managed all ECCO Leather’s social media channels — Instagram, TikTok, and LinkedIn — using them to tell stories about material innovation, designer collaborations, and the brand’s events. Posts covered everything from the initial concept and leather development to the final products on the runway, as well as live coverage of events such as HOTSHOP, DECOM, Salone del Mobile, and Paris & Copenhagen Fashion Weeks. The channels connected ECCO Leather with designers, partner brands, and creative communities worldwide while showcasing craftsmanship and innovation.

My role
• Full ownership and management of ECCO Leather’s social media channels
• End-to-end storytelling of designer collaborations: concept → leather development → runway product
• Content creation and planning: photo, video, copy
• Campaign strategy and management of paid media to boost reach, engagement, and conversion
• Communication and live coverage of events (HOTSHOP, DECOM, Salone del Mobile, PFW, CPHFW)
• Performance analysis and reporting to inform future strategy
• Ensuring consistent brand identity and narrative across all platforms