Social Media management

ECCO Leather – Social Media

From late 2023 onwards, I managed ECCO Leather’s social media channels (Instagram, TikTok and LinkedIn), using them to tell stories around material innovation, designer collaborations and brand events. Content followed the full creative journey, from early concepts and leather development to final runway products, along on-site coverage of events such as HOTSHOP, DECOM, Salone del Mobile, and Paris and Copenhagen Fashion Weeks. The channels connected ECCO Leather with designers, partner brands and creative communities worldwide while highlighting craftsmanship and innovation.

My role
I had full ownership of the social channels, developing content strategies and creating photo, video and copy across platforms. I translated designer collaborations into end-to-end storytelling, managed paid campaigns to support reach and engagement, and covered events through real-time content. I also monitored performance and used insights to continuously refine the social strategy, ensuring a consistent brand identity and narrative across all channels.