Campaign production for four new leather concepts.

ECCO Leather continuously explored new ways to push the boundaries of material innovation. This project introduced four distinct concept collections — Burned, Shadows, Equestrian Biker, and Fourth Dimension — each expressing a unique narrative through craftsmanship and experimental leather design. Together, they showcase how texture, color, and technique can redefine the possibilities of leather as a storytelling medium.

My role:
- Coordination & creative direction of editorials and all sales assets
- Copywriting of editorials, in collaboration with the leather designers
- Social media strategy & content creation (teasers, release, and process)
- Coordination of the editorial photoshoot
- Execution of in-house product photography

Editorial photography; Guus Kaandorp, Loulou van Staaveren

In this role I have been working closely with our graphic designer, leather designers, product managers and brand managers.