Campaign production

At ECCO Leather, I worked on the communication and rollout of four concept collections: Burned, Shadows, Equestrian Biker and Fourth Dimension. Each collection explored a distinct material direction through experimental leather design.

The collections translated material concepts into full communication systems across website, social media, email and sales materials.

My role
I coordinated branding and communication across all touchpoints for each collection, ensuring consistency from concept to execution.

This included managing the rollout across digital and print channels, coordinating editorial copy and content for collection pages on the website, and leading social media communication from teaser phase to launch, with a focus on process driven storytelling.

I also coordinated editorial shoots and handled in house product photography, working alongside external photographers including Guus Kaandorp and Loulou van Staaveren.

In addition, I worked closely with leather designers, graphic designers, product managers and brand teams to ensure consistency across all outputs, including sales and print assets.